Got Returns? How to Get Many Less of Them (and Many More Happy Customers)

I hate to admit this, but I've ordered alot more than 1 gadget or doohickey from Television infomercials. It is frequently been when I'm back East around the holidays, snowed in and bored to tears, and watching Tv I'd never ever dream of watching in my "genuine life".

For example, last year I purchased the "Hair Mate" - this silly stand that holds your dryer whilst you blow-out your hair. Hey, trapped in the 'burbs, sleepless at two a.m. from eating too significantly pie, this seemed like a totally crucial buy. (Plus it came with not 1, but TWO bonus specialist styling brushes!)

Weeks later, back in Los Angeles, when I opened the box from UPS, I cringed. Had I seriously ordered this stupid factor? The magic and excitement had worn off. I packed it up and hurriedly shipped it back to get a refund on my Amex.

This is known as "buyer's remorse" in the globe of sales. But it does not just occur with goofy purchases like this one. It can take place if you're selling seminars, workshops, audio programs, ebooks, home study courses, something that calls for men and women to give you cash.

Even if you deliver the very best products or services in the world, buyer's remorse can occur! So here are a couple of places you can use to support stop it with your clients and customers.

For the purposes of this write-up, we'll assume it's a physical product. But these ideas can be applied to ANY sort of product, program, or service where a guarantee is included! Specifically with greater-priced offerings.

1. Affirm They Made the Appropriate Option on the Thank-You Page

On your thank-you page, congratulate the reader and assure her she created a intelligent decision by investing in your program. For example, here's the copy that was on the thank-you page for my On the web Good results Blueprint Workshop: "Congratulations! I'm so glad you're going to join me, LIVE and in person at my LAST EVER Internet Success Blueprint Workshop. You are going to be SO glad you produced this choice. It will honestly alter your organization -- and your life -- forever. I can't wait to meet you in person and teach you my total method for making your present business enterprise a source of money, time, and freedom..."

2. Get Them Excited via Your Follow-Up Emails

Any very good shopping cart program can send out automatic emails in a series right after the purchase of your product employing an email autoresponder. (I use and swear by QueenCart.com.) These emails can function MAGIC in keeping your clients excited and eager to receive your product, specially if they won't obtain it for a week or two. For example, send them check-in emails on Day 1, Day 3, Day five, and so on. In each email, highlight a benefit they'll get from utilizing your program, and consist of a achievement story from 1 of your other customers who have employed it.

three. Surprise Them With a Bonus Gift

Just before they even obtain their package, why not send them a surprise digital goodie, like a bonus report, resource list, coupon, consultation, or fast-commence guide? Everybody likes an unexpected gift, and it warms them up to you even even more. They get started thinking, "This is awesome. I can't wait to get the full program in the mail next week!" It's the law of the universe -- we all really feel indebted to someone when they give us something.

four. Ask Them to Do Something Quickly

I remember buying a household study course that included a zero cost consultation with the author that could be used anytime over the subsequent six months. When I received the package, it clearly stated that in order to redeem this consultation, I had to total and fax back the enclosed certificate inside the subsequent Five DAYS. So I did. I later realized that this action made me step up and "own" the program, sealing the deal in my mind.

5. "Resell" Them on Their Buy, as Soon as They Receive It

A few years ago, my partner and I purchased a property study/training program in genuine estate investing. It was brilliantly marketed and a subject we had been interested in. Right after some discussion, we placed our order, and about a week later, got a massive box in the mail.

I excitedly tore it open, and on leading of all the materials was a video with a bright orange label that shouted "Watch Me First!" On the video had been many interviews with other couples who had utilized the program with excellent success. This helped affirm our choice that we did the suitable thing, that this was genuine and doable, and that our investment was worth it. (Now, no matter if we really DID something with the information and facts is one more story!)

I hope you get the idea. It is just as significant to preserve your present prospects happy as it is to get out there and find new ones. See how you're *at all times* selling?

[EDITOR'S NOTE: These techniques are just a portion of what Ali will be helping her new Millionaire Protege Club members apply in their organizations. Watch your inbox for a unique invitation come end of year - do not miss out on studying extra!]

© 2008 Alexandria Brown International Inc.